Ron Nash, Laticrete’s senior vice president of sales and marketing, says through Laticrete University, the company is providing digital tools that make it possible for anyone within the industry to train on industry standards and Profit Through Knowledge (PTK) Technical Seminars from the comfort of their home or office 24/7. “Now anyone can receive the quality information that was only once possible during live training without leaving your couch or home.”

Laticrete University presents vital industry and product information in short, easy online tutorials, and users can learn about new products and industry standards right away without the delay of waiting for a scheduled event or for a visit from a representative.

Nash has also created a Facebook group to connect industry businesses amidst the COVID-19 outbreak. “I started a Facebook group where tile industry experts can share/discuss their business operating status and impact. The group is meant to be an open channel for those in the tile/stone installation industry to share information, look for help, ask business-related questions, or vent about current issues in a non-political way.”

As the company and industry as a whole utilize digital platforms to remain connected and engaged during this time, Nash is optimistic about the future once the pandemic is over and he believes that we will see an enormous amount of demand which will make for a great Q3 and Q4.

“Based on my personal experiences and research, I have learned that when the market crashes due to a natural cause such as a pandemic (especially when compared to past pandemics i.e. SARS, H1N1, etc.) versus financial, the negative market impact is usually more short term,” he said. “That said, we really are off the map with this virus, we have never before seen anything like it in modern history. But, we are hopeful that the recovery follows the same pattern as other pandemics.”

Nash reports that Laticrete’s supply chain is still going strong, and the company is still working hard, receiving and delivering orders. “We are utilizing this time to realign our priorities and we have confidence in our economy to weather this temporary storm.”

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