iQ Power Tools’ new digital platform, iQ Virtual Visitor, offers the opportunity to create interactive demos and engage in conversations with people virtually anywhere in the world.

“As the saying goes, necessity is the mother of invention, and, that’s what we offer at iQ,” said Paul Guth, president of the company. “We wanted to provide the industry a new virtual way to stay connected and build community within the construction sector.”

Essentially a cord-free webcast studio on wheels, the iQ Virtual Visitor is ready to be guided through any warehouse, and is primed for interactive on-the-spot product demos.

To add personalization, iQ now introduces the people behind the brand. Via Virtual Visitor, iQ can communicate in a two-way conversation exchange. “We are more than a brand, we are a family. We are excited to introduce this new digital platform that will allow us to bring people behind the brand in front of the camera. These personal along with live webinars offer a real look into the iQ Power Tools world. We welcome all who want to be a part of it,” stated Sarah Hurtado, marketing communications manager of iQ.

These live sessions will then be recorded and available at any time for viewing via iQ’s website. Additionally, iQ’s team will be hosting a number of free, live events including product training, tool maintenance, safety features, “how-tos” and more via Zoom.

“iQ believes in personal relationships,” Hurtado said. “There are actually real people behind the tools here. We care about both our customers and our customers’ customers. We plan to continue providing hours of educational and interesting opportunity videos during this time of physical distance. The iQ Visual Visitor is an easy and powerful way for our customers to see key features and benefits of some of our tools and the many benefits they offer.”

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