Taylor Adhesives unveiled a new educational program targeted for the flooring industry. “TAYLOR™ TIME” is the company’s latest innovation in being a thought and communication leader and delivers quality, in-depth training in a variety of ways.
“When the pandemic hit we were forced to reflect on different ways to connect with our customer base,” observed Paul Murfin, president of Taylor. “But we did more than put on a webinar. We developed a new communications approach.”
"We designed TAYLOR™ TIME to offer industry-specific knowledge and training for our customers, their customers and our industry" said Seth Gladden, director of marketing and commercial business development for Taylor. "Our main focus is adding value and one way we intend to do that is by including respected industry experts and covering a wide range of topics. In an ever changing world we want to uphold our brand promise of being With You Every Step™," added Gladden.
Currently the TAYLOR™ TIME platform consists of four key areas: LIVE (webinar events open to everyone), PARTNER EXCLUSIVE (webinar events for specific groups), NEWS (TAYLOR newsletter) and TECH (technical bulletins, product information, updates and more). "We intend to continue expanding this platform as needs arise," noted Gladden.
Contributing editor and co-host of TAYLOR™ TIME LIVE, Robert Varden, executive director of International Certified Flooring Installers (CFI) observed, “I really want to applaud Taylor on this new initiative. In the midst of the installer crisis, a pandemic and an industry that seems to be cutting back, it’s truly inspiring to see a company moving forward with a commitment to provide a training and education platform that can provide solutions to the issues we encounter every day.”
LIVE and PARTNER EXCLUSIVE events will be hosted from the Taylor Technology and Training Center (T3C) in Dalton, Georgia, now with a studio set with audio, lighting, backdrop and monitor. The company has already had several PARTNER EXCLUSIVE training events and has received numerous accolades from its customers.
Those interested in TAYLOR™ TIME can access information and register at TaylorAdhesives.com/TaylorTime