For the 11th annual Total Solutions Plus conference by the National Tile Contractors Association, LATICRETE, a manufacturer of globally proven construction solutions for the building industry, will give attendees a virtual first-hand look at the company’s latest flooring solutions. Products showcased will include SPECTRALOCK® 1 Pre-Mixed Grout, LATICRETE® SELECT-BOND™, FRACTURE BAN™ SC, 170.5 Sound & Crack Isolation Mat and STONETECH® Luxury Vinyl Cleaner. All products showcased were launched this year and are available for purchase. In addition, Ron Nash, Senior Vice President of Sales and Marketing at LATICRETE, will share insights on how to make successful virtual presentations and sales calls with a panel of industry professionals.

”Bringing our newest, most innovative products to Total Solutions Plus allows us to showcase how committed LATICRETE is to building upon the legacy and values founded by Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg. Our purpose has always been to simplify the installation process with cutting-edge technology and create lasting customer relationships by manufacturing safe and innovative building materials,” said senior vice president of sales and marketing at LATICRETE Ron Nash.



SPECTRALOCK 1 is an evolutionary pre-mixed, stain-proof grout that has the performance of an epoxy. This product offers superior strength at 3,500 psi (24.1 Mpa), the ability to be submerged and an extremely fast curing rate so that installers can complete durable projects in less time than ever before. The grout also provides exceptional versatility and excellent color consistency, even with the most demanding applications.

SPECTRALOCK 1 exceeds all the standards under the ANSI A118.3*, of which no comparable product on the market can claim. No other competitor currently offers the strength, quality and application opportunities in a true, pre-mixed grout.

*Meets or exceeds ANSI A118.3 specific test designation 5.6

LATICRETE SELECT-BOND tile and stone adhesive system is an industry-first adhesive system that can reduce a distributor’s adhesives inventory pallet space by 65% and helps ensure an installer always has the right adhesive for the job. It is a green and low VOC installation system that helps to lower shipping and inventory costs (therefore gaining efficiencies in the supply chain) by using one base adhesive and using smaller ‘kits’ to tailor the characteristics of the adhesive mortar. The polymer modified adhesive can be used for both thin bed and Large Heavy Tile applications. To increase the versatility and enhance the performance of LATICRETE SELECT-BOND, users can add one of these optional adhesive system kits: Non-Sag, Rapid Curing or High Performance to meet ANSI A118.15 requirements.

FRACTURE BAN SC, a thin, load-bearing, self-curing liquid rubber polymer that can be easily applied in a single coat to form a flexible seamless anti-fracture membrane. FRACTURE BAN SC is rapid drying and cures between one and two hours, increasing productivity and reducing downtime for installers. As a single-component, single coat material, it also decreases strain on inventory as it requires less material to complete a project. FRACTURE BAN SC can be applied directly to tile, brick and stone without the need for fabric, providing anti-fracture protection of up to 1/8 inch (3 millimeters) over shrinkage and other non-structural cracks.

170.5 Sound & Crack Isolation Mat, is a high-performance acoustical underlayment system that muffles impact noises through ceramic tiles, stone and other hard surfacing materials. The 170.5 Sound & Crack Isolation Mat is a GREENGUARD-certified, 5-millimeter (.2 inches) thick rubberized membrane comprised of 88.5% post-consumer recycled materials that helps prevent the transmission of substrate cracks of up to 1/8 inch (3 millimeters) from transferring to the finished floor. It is also equipped with anti-microbial technology for added peace of mind both during and after the installation process and carries IIC and STC ratings that exceed international building requirements.

STONETECH Luxury Vinyl & Laminate Cleaner is a no-rinse, daily cleaner designed to quickly and safely remove tough dirt, grease, dust and spills on all luxury vinyl, laminate, linoleum and resilient floors and countertops. STONETECH Luxury Vinyl & Laminate Cleaner is a water-based, pH-neutral formula that is low in VOC and contains no harmful chemicals, making it safe for use around the home. Its easy-to-use, no-rinse formula provides a quick, streak-free, residue-free and non-dulling clean finish that preserves the beauty of the surface while leaving behind a fresh scent.

This year, CTDA, NTCA, TCAA and TCNA have teamed up to deliver the annual Total Solutions Plus conference which brings the ceramic tile industry together to network and learn from each other. Distributors, manufacturers, contractors and more will come together to listen to motivational, relevant speakers, participate in educational sessions taught by the best of the best in the industry and network with decision makers. The virtual conference will take place from Oct. 26 through Oct. 30, 2020.

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