After initially being postponed to May 18-20, Domotex will no longer take place as a hybrid trade show format this year. Instead, new digital formats will cover the topics of the international floor coverings industry in May 2021.
Following the renewed rise in coronavirus-related infections, Deutsche Messe AG has decided that Domotex 2021 cannot take place as a hybrid event as planned, after initially shifting from January to May. Currently, an alternative digital business platform is planned in form of the Domotex Digital Day on May 20, 2021. The digital conference will address current and forward-looking topics in the international flooring industry.
"Trade shows like Domotex, which are characterized by a very high level of internationality on both sides, amongst exhibitors as well as visitors, have a long planning period. Following the recent surge in global coronavirus cases, accompanied by lockdowns, worldwide travel warnings and restrictions and quarantine requirements, we now have had to make this decision. Unfortunately, for the first time in its 32-year history, we will not be able to organize Domotex in 2021 as a physical trade show on our exhibition grounds in Hannover. Even a hybrid Domotex is not realistic in the current situation, as it would require a certain proportion of physical exhibitors and visitors on-site, combined with travel from all parts of the world. We have therefore decided to organize Domotex as a purely digital event, in order to give our customers the necessary planning security from now on," says Dr. Andreas Gruchow, member of the management board of Deutsche Messe AG, commenting on the final decision.
With the new format Domotex Digital Day, Deutsche Messe is acknowledging the importance of rapidly increasing online channels in the flooring industry. The digital event will therefore also put a special focus on digitalization aspects.
Domotex 2021 will take place as a digital-only event on May 20. The next hybrid Domotex is scheduled for January 13-16, 2022, at the Hannover Exhibition Grounds.
To learn more, visit domotex.de/en.