In our industry, time is money, and no matter the reason, delays can be costly. We know now, more than ever, that some delays are simply unavoidable. The pandemic has forced us all to slow down and deal with delays in stride. As a business owner, I know I’m not alone in sharing that over the past 12 months, we’ve seen and experienced it all: delays caused by government-ordered shut downs, project delays due to product shortages and availability on the manufacturer side, delays due to my installation team being exposed to COVID-19, and delays due to our customers being exposed to COVID-19. Delay after delay. While these certainly caused some frustration at times, we recognized that they were out of our control. Therefore, we did, and continue to do, our best to keep ourselves healthy and safe both on and off jobsites and communicate and be transparent with our customers about timelines and expectations.

There’s always a possibility for delays that are out of our control, which is why we have to do our best to avoid timely and costly delays that are preventable and in our control. Like those cause by moisture mitigation problems or incorrectly done installations, which as we know, are time and money eating mistakes (not to mention reputation damaging) that can and should be avoided.

In this issue, we’re covering one of my favorite topics: advanced wood installations. The timeless appeal of inlays, medallions, parquet and curved applications have made them popular, and as a NWFA regional instructor, I know first-hand that the beauty of these pattern floors starts with proper installation. Without that, you’re looking at the possibility of a delayed project, a costly repair and a bruised reputation, rather than a beautifully installed floor.