I’ve made a presence telling people to change their rates and charge more. It’s a basic message. When you look at the complaints of most installers, they always say the rates are from 20 years ago. Well, in order to change that, CHARGE MORE! It all seems pretty simple when looked at like this. This is not how you become profitable, and there is only so much you can charge before your bids won’t be accepted anymore. 

Your rates will only climb so high when you are charging solely based on price. You have to decide what else you bring to the table. Craftsmanship, cleanliness, a warranty, pleasantness, promptness, clear communication? What value are you actually offering the client? In order to get someone to part with their money, they have to value the item they are buying more than the money they have in their hand. It doesn’t matter if it is food, a stereo, a car, a floor or a shower. So how do we do this?