Starnet Commercial Flooring, the world’s largest network of full-service commercial flooring contractors, launches a new flooring visualizer in partnership with Roomvo. The revolutionary technology equips more than 2,000 Starnet sales professionals with a power selling tool to win more business and increase the value provide to end user customers and prospects.

“Hybrid workplace, adaptive reuse, tenant improvement and building renovation are exceptional growth opportunities for Starnet Members now and far into the future,” said Mark Bischoff, Starnet president and CEO. “Roomvo’s visualization application creates value for both end users and Starnet’s specifying, business development, and sales teams. End users can quickly see aesthetic value and establish budgets for transformed space options. Starnet Member selling teams can accelerate the end user decision making process, increase their stakeholder impact and reach more customers and prospects.” 

“Last year Starnet launched phase one of a digital transformation initiative including the creation of 390 individual Starnet Member websites on,” said Rob Starr, Starnet director of marketing and member services. “Each member website now has the new visualizer providing Starnet Members and end users an easy-to-use tool that produces amazingly realistic results. Over the last month we have been training Starnet’s sales force to effectively use the visualizer and best practices to incorporate into their selling process.” 

“We are thrilled to have partnered with Roomvo to power Starnet’s flooring visualizer,” stated Bruce Campos, Starnet vice president of business development. “The visualization platform provides a central location to see an array of flooring options across product categories and Starnet Preferred Vendor brands. Starnet’s network of manufacturing partners support has been fantastic including the early adopters to participate in the program. We are encouraged by the opportunities to further expand Starnet Preferred Vendor offerings in the program and reinforce the connection to the membership to Partner for Success.”