Midwest, a wholesale building products distributor covering Utah, Colorado, Idaho, Wyoming, Montana, and Nevada, is adding a new line of flooring from Welspun Flooring in an effort to drive donations to the Floor Covering Education Foundation (FCEF) and its mission to address the shortage of installation craftsmen. 

“This simple program from Welspun Flooring is making it easy for us to step up and support FCEF – we simply add one cent to each square foot of flooring purchase from Welspun,” said Clint Beckstead, VP, flooring for Midwest. “We know that our customers will purchase more when they have more installers to complete jobs. It’s not just a retailer problem. The shortage impacts us as a distributor and ultimately anyone who provides materials or supplies used in flooring installation.”

The FCEF was founded in 2019 primarily to address the shortage of installation craftsmen and the continued decline of qualified installers available to keep up with the demand for professionally installed flooring.

“An extreme shortage of flooring installers impacts all business in the flooring industry,” shared Jim Aaron, executive director, FCEF.

The FCEF currently offers scholarships to make getting training affordable. They are also working to make sure that flooring craftsman education is available in technical schools and other facilities across the nation.

Midwest supplies a wide range of building products including flooring, countertops, cabinets, and supplies. Midwest carries a wide range of flooring products and will be adding Welspun’s SPC and carpet tile products to their offering. Welspun and Midwest have chosen to support the FCEF with this charitable giving program because their purpose supports the entire flooring industry and positively impacts customers.

Welspun has made giving back simple for distributors. They simply offer Welspun products. The donation to the FCEF is added to the cost of the product making it a no-hassle way to empower organizations to contribute.

“It is extremely important to us to support the industry and ensure that we have the craftsman needed to install our products professionally,” said Amol Naravane, vice president, Welspun Flooring Ltd.

Through this program, Midwest is also committed to spreading awareness about the opportunities that exist for individuals looking for a profitable and sustainable trade career. They are spreading the message that flooring craftsmen are highly skilled individuals essential to the flooring industry. Anyone interested in a career as a flooring craftsman should visit flooryourfuture.com to explore the career, discover training opportunities and apply for FCEF scholarships to support their training.  

“We are excited to have the support of Midwest through Welspun’s giving program,” shared Aaron. “They are stepping to be part of the solution and make sure that our industry is able to recruit talent and elevate the flooring installation trade.”

To learn more, visit midwest1938.com.