Kyle Hedin, FCI's Floor Academy Briefing columnist, owner of Illustrious Hardwoods, and host of the Floor Academy Podcast, will present two discussions on Tuesday, January 31, 2023, at the International Surface Event in Las Vegas.

Myth Busting Gen Z
12:20 - 12:50 p.m.
Surfaces Stage

Kyle Hedin will lead a discussion about how Gen Z is misunderstood.  We can either adapt to the new incoming workers or stay stagnant and die. Their values are not our values. We need to change the scope of jobs and how they work to fit their needs.

Give Back To Get Back
2:00 - 2:30 p.m.
Tile Expo Stage

Hedin will lead a discussion about how getting involved in the community will help you get more business. 


Hedin runs Illustrious Hardwoods and is the host of the Floor Academy Podcast. Combining his previous skills from being a camera operator in reality television with his love of crafting something has helped grow a flooring company that puts quality and education first. Not knowing how to run a business led to the creation of the Floor Academy Podcast when Kyle couldn’t find flooring related business podcasts. Knowing the basics of audio equipment and having an inquisitive nature has helped him interview people to help grow his own business while being able to share the content with hundreds of others every month.

Read Hedin's Floor Academy Briefing column here. Listen to Floor Academy Podcast here