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Case Study: A Resilient Makeover at M&M’s World Shanghai
The 1,600-square-foot M&M’S World store in Shanghai, China, spans two floors and offers the iconic chocolate candies, as well as branded merchandise from M&M’s parent company, Mars Retail Group. The store’s Great Wall of Chocolate – the world’s largest candy wall – as well as face-scanning technology that creates personalized avatars, garners large numbers of tourists daily.
M&M’s World Shanghai is the fifth M&M’s World flagship store, and Mars Retail Group chose this particular location in Shanghai because, “it is one of the busiest pedestrian streets in China and a highly visited tourist destination in Shanghai.”