iQ Power Tools, manufacturer of premium power tools with integrated dust collection systems, invites Coverings' attendees to experience a real-world environment via "Augmented Reality" in their booth #4435.

Augmented Reality (AR) overlays digital information, such as images, text, or 3D models, onto the user's view of the real world. This enhancement to perception and interaction creates an immersive experience, generally used via devices like smartphones, tablets, and even specialized glasses.

IQ Power Tools' commitment to helping the industry transition into the 21st century includes providing advanced tools and solutions that enhance efficiency, safety... and overall project success. By adopting AR in product offerings and practices, iQ Power Tools is helping to pave the way for a digitally transformed construction industry.

“With iQ’s AR platform, simply loaded onto a mobile device via QR code, customers can view an actual 3D model of our products in their space using their smartphone,” said Bryan Figuero, iQ’s Marketing & Creative Director. “Whether they are using the technology in a pro-shop showroom or right on-site, this platform will keep our customers’ customers coming back for more. AR is a fun and exciting feature that engages customers."

"The iQ AR Experience helps contractors visualize our tools right at their construction site. In turn, it can allow the iQ team to help with training, providing guided instructions to workers for proper equipment usage, assembly and even maintenance, improving efficiency and reducing support requests. Dealers and distributors who might be “out of stock” can still showcase their products interactively and capture that sale!”

AR is making waves in the construction industry and iQ Power Tools is proud to bring this experience to the marketplace. When leveraged properly, Augmented Reality can help clients bolster sales, collaborate with team members and even improve safety.

"We invite Coverings 2023 attendees to visit our at-show exhibit... to live the AR Experience and join us for hands-on product demonstrations with our dry-cutting, dustless saws!" said Figuero.

For more on Coverings 2023, click here.