Everyone in business can look back and see events and relationships, both good and bad, that changed the course of their company. It could be the time when you land that first big client, which I will call “The Whale.” That is a huge tipping point for our business. However, there is another tipping point in business that I think is super important but rarely talked about and can prevent you from landing “The Whale.” That is the problem client who only serves to drain us of our time, money and morale.
When we start our enterprises, we are a one- or two-person show, trying to get everything right. We put large expectations on ourselves. We may have borrowed money from friends and family, and we have a family to support which adds even more pressure. This must work. We promise that we will work incredible hours to make sure it does! This is Plan A. Plan B is to make sure Plan A works out. So, the marketing, sales, quotes, purchasing, invoicing, accounting, and the physical execution of the project comes down to just you or you and your small staff. You are in the startup phase, and you are working your tails off to get things up and running as efficiently as possible.