Danielle Clair Simpson

Danielle Clair Simpson has worked with BNP Media’s flooring publications in various capacities since 2012. Currently as managing editor of Floor Covering Installer and Floor Trends, she continues to learn and grow within the industry. Danielle has a degree in journalism from Eastern Michigan University and a master’s degree in public relations and organizational communication from Wayne State University.

What to Know About Today’s Self-Leveling Underlayments

Danielle Clair Simpson

October 16, 2021

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Jeff Johnson, floor covering installation systems product manager, Mapei, shares an update on these products and what contractors and installers should keep top of mind when working with them.

Polished Concrete Reigns in Commercial

Danielle Clair Simpson

October 7, 2021

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Offering a unique combination of performance, durability and aesthetics, it’s easy to see why this process is a favorite in commercial spaces.

How Flooring Installers and Retailers Can Work Better Together

Danielle Clair Simpson

October 5, 2021

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From the point of sale to the installation, flooring retailers and installers are working together for the common good and goal—a satisfied customer and a profit.

Installer Patrick Casey, Green Bay, Wisconsin

Danielle Clair Simpson

October 2, 2021

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Installer Patrick Casey, from Green Bay, Wisconsin, shares his go-to tool.

How to Create a Name in Flooring Installation: Interview with Schannon Yodice

“I got here because I just didn’t give up.”

Danielle Clair Simpson

September 5, 2021

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Yodice is wowing homeowners with her natural talent, influencing thousands across social platforms and inspiring those looking on with her drive, talent and authenticity.

What’s in My Truck: Social Edition

Danielle Clair Simpson

September 2, 2021

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We checked in with two of your favorite social media communities—Tile Geeks and Flooring Installers of America Facebook groups. With more than 25,000 members combined, we knew these groups would be a great place to find out what installers around the world are using out in the field.

Carpet Pattern Matching Done Right

What you need to know before getting started

Danielle Clair Simpson

September 1, 2021

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Like most flooring installations, the first step to successful carpet seaming and pattern matching is proper preparation.

CFI Convention Opens, In-Person Education and Networking Returns

Danielle Clair Simpson

August 18, 2021

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CFI is in-person, in action and live this week in Orlando, Florida, for its 28th annual convention and expo.

Manufacturers Pivot in the Midst of Supply Chain Disruption

Danielle Clair Simpson

July 15, 2021

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The demand to build is there, but the product supply is not, and flooring manufacturers across categories are feeling the burn, as they find ways to work around disruptions in the supply chain.

The Home Depot Foundation’s Path to Pros trades training program

A Path to Becoming a Flooring Pro

Home Depot Foundation Stimulates Interest in Construction Trades.

Danielle Clair Simpson

July 12, 2021

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For some graduating high school seniors, rather than donning a sweatshirt with the logo or mascot of their future college or university, declaring a major and selecting classes for the fall, they will be putting on tool belts and embarking on what can be a rewarding and fruitful career as a construction industry tradesperson.