Danielle Clair Simpson

Danielle Clair Simpson worked with BNP Media’s flooring publications in various capacities between 2012 and 2021. The former managing editor of Floor Covering Installer and Floor Trends has a degree in journalism from Eastern Michigan University and a master’s degree in public relations and organizational communication from Wayne State University.

Flooring Installers, Know Your Worth

Danielle Clair Simpson

November 15, 2021

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By day, Kyle Hedin is the owner of Illustrious Hardwoods in Mesa, Arizona, and by night, he is host of the Floor Academy Podcast. No matter the topic(s) of the week, the underlying message remains the same: you are worth it—worth the time, effort and energy it takes to strengthen yourself, your craft, your business and your pockets.

Warmly Yours on Radiant Heating Systems

Danielle Clair Simpson

November 3, 2021

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With the popularity and accessibility of these systems on the rise, it’s important that installers know what it takes to work with them.

Floor Covering Installer's 2021 Installation Awards

Honoring Professional Flooring Installers and Their Work

Danielle Clair Simpson

November 1, 2021

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The FCI Installation Awards honor the most creative installers and interesting installations in a range of flooring categories, in both residential and commercial settings.

What to Know About Today’s Self-Leveling Underlayments

Danielle Clair Simpson

October 16, 2021

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Jeff Johnson, floor covering installation systems product manager, Mapei, shares an update on these products and what contractors and installers should keep top of mind when working with them.

Polished Concrete Reigns in Commercial

Danielle Clair Simpson

October 7, 2021

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Offering a unique combination of performance, durability and aesthetics, it’s easy to see why this process is a favorite in commercial spaces.

How Flooring Installers and Retailers Can Work Better Together

Danielle Clair Simpson

October 5, 2021

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From the point of sale to the installation, flooring retailers and installers are working together for the common good and goal—a satisfied customer and a profit.

Installer Patrick Casey, Green Bay, Wisconsin

Danielle Clair Simpson

October 2, 2021

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Installer Patrick Casey, from Green Bay, Wisconsin, shares his go-to tool.

How to Create a Name in Flooring Installation: Interview with Schannon Yodice

“I got here because I just didn’t give up.”

Danielle Clair Simpson

September 5, 2021

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Yodice is wowing homeowners with her natural talent, influencing thousands across social platforms and inspiring those looking on with her drive, talent and authenticity.

What’s in My Truck: Social Edition

Danielle Clair Simpson

September 2, 2021

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We checked in with two of your favorite social media communities—Tile Geeks and Flooring Installers of America Facebook groups. With more than 25,000 members combined, we knew these groups would be a great place to find out what installers around the world are using out in the field.