The real beauty of known and practiced systems is they help even more during slow times!
That’s true because now you can’t afford to blow the precious opportunities you get from your marketing. You can’t afford to squander the incoming calls with customer service reps (CSRs) who aren’t terrific. And you can’t afford to waste the sales opportunities of the service calls your people go on.
Each misstep compounds the next.
It’s also true that every right step builds on the next. That’s why this is the time to instill the discipline of proven systems that make sure you’re marketing in a way that obeys the systematic approach to marketing:
- 1. A marketing budget that’s
aggressive enough based on a percentage of sales to keep the phone ringing.
2. A marketing allocation that is better weighted to what will cause potential customers to pick up the phone now and call you.
3. A marketing calendar that has marketing reach all throughout the year, but especially in the known slow times, so you can turn a severe dip into a trough you can negotiate.
Finally, you need sales people and techs who are disciplined at how to ask good questions, take a look around without wearing blinders so they can make appropriate suggestions, and sales skills from a sales system to make them maximize every opportunity.
Put the systems in place now if you hope to weather this economic storm.
Give Me 60 Minutes And I'll Show You The Secrets To Running A Profitable Service Business ... Even During A Recession!Al Levi is a consultant and a contributing editor toPMmagazine and blogs for many other BNP trade magazines. He is presenting a free online video opportunity called the “60 Minute Recession Solution” Online Video Seminar.
For the first time ever, you’ll hear from him and just a few of the many contractors who have engaged the power of the Power! Programs. They’re happy to share how this dynamic program worked for them and how it is still working for them, especially in these tough economic times.
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Tese programs have been working for him in his family business for years and in his clients’ businesses where they are now reaping the results. Click on the following link so you can see and hear for yourself:www.60MinuteRecessionSolution.com.