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Home » Store » Books » Romancing Your Customers - Love 'Em or Lose 'Em
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Romancing Your Customers - Love 'Em or Lose 'Em

$19.95
Books

Product Details

No, we're not talking about the gushy, hugs and kisses kind of love. We’re talking about the bond that develops when a salesperson takes the time to understand each customer’s unique needs - and desires. Veteran sales pro Sam Allman looks at this often overlooked area of salesmanship in his groundbreaking new book, Romancing Your Customers.

Drawing on his 50-years in sales, Sam explores:

  • Techniques for developing trust with customers
  • Why consumers (male and female) buy, why they don’t
  • The signs that tell people you lack credibility
  • Avoiding the price/comparison trap

Romancing Your Customers is a must read for anyone in the flooring business who wants to increase their sales performance. Let Sam teach you that selling isn’t about talking; it’s about listening, nurturing, and romancing.

 

Author: Sam Allman

FCI: Floor Covering Installer

FCI November/December 2020 cover

2020 November/December

In the November/December 2020 issue of FCI, we present the winners of our annual Installation Awards.
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