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No, we're not talking about the gushy, hugs and kisses kind of love. We’re talking about the bond that develops when a salesperson takes the time to understand each customer’s unique needs - and desires. Veteran sales pro Sam Allman looks at this often overlooked area of salesmanship in his groundbreaking new book, Romancing Your Customers.
Drawing on his 50-years in sales, Sam explores:
- Techniques for developing trust with customers
- Why consumers (male and female) buy, why they don’t
- The signs that tell people you lack credibility
- Avoiding the price/comparison trap
Romancing Your Customers is a must read for anyone in the flooring business who wants to increase their sales performance. Let Sam teach you that selling isn’t about talking; it’s about listening, nurturing, and romancing.
Author: Sam Allman